MENU
OMARU
YEAR
2026 - Present
ROLES
Co-founder
Product & Design Engineering
PROJECT SCOPE
Product Strategy
Product Design
Full-Stack Development
DESIGN TOOLS
Figma
TECH STACK
React
Bun
Express
SQLite
Convex
LLMs
OVERVIEW
An OS where agents do the work.
Omaru is an agent-first OS. You express intent in conversation, agents carry out the work on their own cloud machine, and a desktop built for reviewing their output keeps you in control. I co-founded it and lead product and design engineering, designing and building in the same codebase as the team. This case study is about the first app we shipped on top of that OS: a tool that turns a skill you already have into a business you can sell.
THE FIRST APP
Do what you’re good at. Omaru builds the rest.
The infrastructure can run almost any kind of work, so the bet was to start somewhere sharp. The first app is for the person who has a real skill and no idea how to build the business around it. It runs the whole arc: understand the person, design a business that fits them, generate everything that business needs to exist, then keep one clear next step in front of them. The rest of this case study is how I designed and built that arc.
KNOWING THE USER
First, it gets to know you.
I designed the entry as a conversation. It reads what you are good at, what you would actually enjoy, and how much time and risk you can take, then builds a profile from that. The payoff is that when Omaru recommends a business, it reads as a recommendation for you specifically, not a template with your name dropped in. This part mattered most, because everything downstream is only as good as how well the product understood you.
THE DELIVERABLES
Then it builds the whole business.
From the profile, the app produces the real pieces: positioning, pricing, a name and brand, launch posts, and a landing page you can send tonight. I designed these as editable deliverables rather than read-only suggestions, so the output is a starting point you own and refine, not a wall of text to act on later. The craft was making generated artifacts feel finished enough to use and loose enough to make yours.
A REASON TO ACT
Momentum is the hard part. Omaru handles it.
Most skilled people don’t lack ideas. They lack the momentum to see one through. I designed the roadmap to supply it: there is always one clear next action, and a place to track progress from profile to first client. It turns a vague ambition into a sequence you can move through, which is the difference between a plan and a business.
WHERE IT GOES
This is where Omaru starts.
The business builder is what ships now. Because it sits on the OS, the same infrastructure is built to run the next apps without starting over. Today Omaru is where you talk to your agent and the work flows out to the tools you already use. Where it is headed is becoming the place you review all of it too. First, the business.